Uppsatsen gör en första ansats till redogörelse för smygteknikens taktiska implikationer.Vilka möjligheter finns med smygtekniken mot en kvalificerad motståndare under väpnad strid? Detta koncentreras till tre olika områden: duellstrid, underrättelseinhämtning och vilseledning. Med avstamp i flottans gamla reglemente, TRFL, via litteratur i ämnet, och slutligen med intervjuer dras slutsatser på huruvida sjötaktiken påverkats, eller kan påverkas av signaturanpassningen.Slutsatserna är, förutom att fortsatt forskning behövs på området, att det är av största vikt att fartygschef har adekvata beslutsunderlag angående fartygets signaturer, och att signaturanpassningen, rätt nyttjad, ger taktiska fördelar..

In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

After contacting the company Elite Group Sverige AB, who sells strollers under the brand Crescent Baby, it was determined that the project group were to develop a three wheeled stroller which was going to be Crescents first own developed stroller. Only the frame of the stroller was considered within the demarcation of this project however care was taken to the placement of the carry-cot and the wheels etc. Crescent Baby wished for the frame would be smaller than the competitor Urban Jungle, that the frame would have at least three unique selling points and that the number of unique parts was to be minimized. The work began with information seeking regarding strollers, competitors, independent tests, European standards and consumer interviews. After that a number of concepts were developed and past to Crescent.

Is there any truth in the saying ?no news is good news? or is there a reason to question whether media actually do reflect the world?s worst conflicts proportionally? The communication technologies have seen major developments in recent years, and more and more people choose to read their news on the Internet. With smartphones and other devices, one could imagine that there would be easier to cover more conflict areas than ever ? but is this what has happened?In this study we aimed to investigate how three chosen Swedish newspapers reflected five of the on-going conflicts of 2012 and how this can be explained with the theories; the CNN effect and Stealth Conflicts. We started out with studies of the two theories.

Syftet med denna uppsats är att undersöka och utveckla teorier för att undvika detektering vid online pokerspelande med en pokerbot. En bot är ett program som utför en rad operationer inom ett givet regelverk utan att en användare behöver styra eller övervaka programmet. Teorierna skall vara generella nog för att kunna användas för spel på en rad populära online pokerspelsidor. Pokerspelet som uppsatsen avser är Texas Hold?em poker, ett hasardspel som fått stor uppmärksamhet i media på senare år tack vare stora vinstsummor och ett spritt spelande på internet..

Title: The auditors? choice of negotiation tactics with the client. Has a transformative leadership and self-efficacy any impact on the choice?Level: Final assignment for Bachelor Degree in Business AdministrationAuthor: Patrick Fransson, Sara EskilssonSupervisor: Jan SvanbergDate: 2015 - 05 Aim: Previous studies indicate different results regarding which tactic the auditor usually use in negotiations with the client. Therefore, this study describes factors that may affect the auditors choice of tactics, that not previously been explored in relation to the tactics that are examined in this study.

Sedan radar började användas under första hälften av 1900-talet har duellen mellan radar och signalspaning pågått. Genom att utnyttja radar har alltid en medveten risk tagits, risken att bli upptäckt av motståndarens signalspaning. Duellen gavs möjlighet att ta en paus då radarsystem med låg uteffekt introducerades på marknaden under slutet av 1980-talet, nu fanns plötsligt en möjlighet att använda radar samtidigt som de samtida signalspaningssystemen inte kunde upptäcka dessa radarsystem. I föreliggande magisteruppsats i krigsvetenskap med militärteknisk inriktning undersöks räckviddsförhållanden mellan dessa radarsystem och signalspaningssystem. Genom scenarier i den marina arenan försöker jag värdera de taktiska vinster en användare av radar med låg uteffekt kan göra.

The aim of this essay is to examine the experiences of an introduction process of newcomers through an integrative perspective, by two guiding questions: How does the examined organization socialize newcomers? How is the organizational socialization experienced by the employees? Most Swedish corporations engage in some form of workplace introduction and this introduction should give the newcomer an understanding of his work and its relation to the organizations other business practices. Earlier studies have mostly focused on the effects of socialization tactics but few on the experience. This study, based on qualitative interviews with a regional manager, newcomers and established employees shows that the studied organization socializes its newcomers through many socialization tactics where the newcomers? personality and previous knowledge allows to direct the socialization process.

This report describes the tactics used by the Swedish Air Force rescue services against crashed military aeroplanes and helicopters. The aim of the report is to study and analyze the tactics used by the different Air Force bases, standards, regulations and equipment. The report also discusses the different work environment problems and hazards around military ARFF. Much of the information gathered for the report comes from interviews with personnel working in and with the military rescue services. The overall conclusion is that the basic conditions for a good ARFF tactic are there, but a lot needs to be improved and optimized..

Introduction: A job interview is for both the candidate and the company involved, an importantsituation. It might be tempting for the candidate to adjust the answers to the job in question or what heor she thinks the recruiter wants to hear. This behaviour is a part of what socialpsychology would callimpression management. This term means that you try to control the impressions you send out andaccordingly adjust your behaviour for the current situation.Purpose: Candidates usage of impression management is a widely debated subject where theresearch mainly has focused on the candidates, their strategies and the efficiency of impressionmanagement. Our purpose with this thesis is therefore to see how recruiters experience candidatesimpression management in a job interview, how they handle it and what level of acceptance they havefor it.Theoretical perspectives: The theories and previous research used as models for explanation andbasis for discussion is mainly Erving Goffman´s (1974) dramaturgical perspective and thoughts aboutimpression management and Mark R Leary´s (1995) theories concerning impression managementtactics.

From a new perspective, this paper will examine the artillery and the pike role in the period 1700-1712 and the battalion´s battle formation in the Caroline combat tactics. Carolinian battle tactics were practiced during the period 1700-1721. The results from my study will be compared to existing research opinion regarding the selected subject areas, if the result confirms the thesis or question the existing research opinion. The source material used consists of eyewitness accounts from the period consisting of diaries, memoir, biography, general muster rolls and historical literature covering the subject. The analysis shows that the Caroline artillery took part in 12 battles during the period of 1700-1712.

Yom Kippurkriget 1973 kan sägas vara det första sjökriget då sjömålsrobotar nyttjades av krigets respektive parter. Hur påverkade denna teknikutveckling av sjömålsroboten Israels sjötaktiska agerande? Syftet med uppsatsen är att undersöka hur teknikutvecklingen av sjömålsroboten har påverkat Israels sjökrigföring, samt undersöka huruvida det är tekniken som styr taktiken, eller tvärtom. Detta sker med en komparation av israelernas sjökrigföring under två krig, sexdagarskriget 1967 samt Yom Kippurkriget 1973. Analysverktyg för denna jämförelse utgörs av Wayne P.

Vår uppsats utgår från det faktum att det har blivit svårare för företag att utmärka sig i det ökande bruset av marknadskommunikation. Konkurrensen om konsumenternas uppmärksamhet har tvingat marknadsförare och företag att använda sig av nya och annorlunda marknadsföringsmetoder för att nå ut med sina budskap. Samtidigt visar forskning att dagens reklamintensiva samhälle har medfört en ökande skepticism hos konsumenter när det gäller kommersiell påverkan och att konsumenters förtroende för företag generellt sett har försvagats. Frågan om marknadsföringsmetoder och kommersiell påverkan är ett känsloladdat ämne, eftersom fler metoder tenderar att inkräkta på konsumenternas integritet. Det har visat sig att konsumenter litar mer än någonsin på sina vänner och sin familj och allt mindre på reklambudskap när det gäller att bestämma vilka produkter och tjänster de ska köpa I USA har fler företag börjat använda sig av en marknadsföringsmetod som kallas Stealth Marketing för att skapa medvetenhet kring sina produkter/varumärken.

Den svenska marinen likväl som världens handels sjöfart nyttjar alltmer satellitnavigering för sin positionering. Enligt totalförsvarets forskningsinstitut kan sådana system störas med förhållandevis enkla medel. Nu när den svenska marinen alltmer engagerar sig i insatser utomlands mot irreguljära motståndare väcks frågan om hur en irreguljär motståndare kan påverka den svenska marinen och den svenska marinens taktik. I denna uppsats kommer frågor kring en irreguljär motståndares förmåga att påverka GNSS att ställas. Samt frågan om vilken påverkan detta har för såväl den svenska marinens fartyg som handelssjöfarten.